Rock & Roll Strategy
Rock & Roll Strategy is the eighth studio album by the southern rock band 38 Special, released in 1988, and their final album for long-time label A&M Records. It was the first album to feature the new vocalist and keyboard player Max Carl. This album contained their last Top 10 hit, "Second Chance", which peaked at #6 on the Billboard Hot 100 singles chart.
| Rock & Roll Strategy | ||||
|---|---|---|---|---|
 | ||||
| Studio album by | ||||
| Released | September 1988 | |||
| Recorded | 1987-1988 | |||
| Genre | AOR, Southern rock, Hard rock | |||
| Length | 50:58 | |||
| Label | A&M | |||
| Producer | Rodney Mills | |||
| 38 Special chronology | ||||
| ||||
| Review scores | |
|---|---|
| Source | Rating |
| Allmusic |   [1] |
Track listing
- "Rock & Roll Strategy" (Max Carl, Donnie Van Zant) – 4:34
- "What's It to Ya?" (Robert White Johnson, Michael Lunn, Van Zant) – 4:30
- "Little Sheba" (Carl) – 4:54
- "Comin' Down Tonight" (Carl, Jeff Carlisi, Johnson, Van Zant) – 4:26
- "Midnight Magic" (Mark Baker, Carlisi, Cal Curtis, Johnson, Van Zant) – 4:21
- "Second Chance" (Carl, Carlisi, Curtis) – 5:04
- "Hot 'Lanta" (Carl) – 5:42
- "Never Be Lonely" (Carl, Danny Chauncey) – 4:39
- "Chattahoochee" (Johnson, Lunn, Van Zant) – 4:11
- "Innocent Eyes" (Carl, Carlisi, Chauncey) – 4:17
- "Love Strikes" (Carlisi, Johnson, Van Zant) – 4:31
Personnel
.38 Special
- Max Carl – keyboards, vocals
- Jeff Carlisi – guitar, steel guitar
- Donnie Van Zant – vocals
- Danny Chauncey – guitar
- Jack Grondin – drums
- Larry Junstrom – bass guitar
Additional Musicians
- James Stroud - Synclavier, Synclavier & LINN Drum Programming
- Robert White Johnson – percussion, background vocals
- Edd Miller – percussion, vibraslap
- The Noise Gator – horns
- The Six Groomers – background vocals
Production
- Producer: Rodney Mills
- Engineers: Edd Miller, Rodney Mills
- Mixing: Rodney Mills, Edd Miller
- Mixing assistant: Thom "TK" Kidd
- Mastering: Bob Ludwig
- Production coordination: Mark Rogers
- Design: Norman Moore
- Art direction: Norman Moore
- Photography: Chris Cuffaro
Charts
Album – Billboard (United States)
| Year | Chart | Position |
|---|---|---|
| 1988 | The Billboard 200 | 61 |
Singles – Billboard (United States)
| Year | Single | Chart | Position |
|---|---|---|---|
| 1988 | "Little Sheba" | Mainstream Rock Tracks | 15 |
| 1988 | "Rock & Roll Strategy" | Mainstream Rock Tracks | 5 |
| 1988 | "Rock & Roll Strategy" | The Billboard Hot 100 | 67 |
| 1989 | "Comin' Down Tonight" | The Billboard Hot 100 | 67 |
| 1989 | "Second Chance" | Adult Contemporary | 1 |
| 1989 | "Second Chance" | Mainstream Rock Tracks | 2 |
| 1989 | "Second Chance" | The Billboard Hot 100 | 6 |
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