WYLD (AM)

WYLD (940 AM) is a traditional urban gospel outlet based in New Orleans, Louisiana. The station is owned by iHeartMedia, Inc. and broadcasts with 10 kW-Daytime/500 W-Nighttime power. Its transmitter is located in New Orleans' Algiers district, and its studios are located downtown.

WYLD
CityNew Orleans, Louisiana
Broadcast areaNew Orleans metropolitan area
Frequency940 kHz C-QUAM AM stereo
BrandingHallelujah 940
SloganPower of Music and Praise
Programming
FormatUrban Gospel
Ownership
OwneriHeartMedia, Inc.
(iHM Licenses, LLC)
KVDU, WNOE-FM, WODT, WQUE-FM, WRNO-FM, WYLD-FM
History
First air date
1948 (as WTPS)
Former call signs
WTPS (1950s-1960s)
Call sign meaning
play on the word WILD
Technical information
Facility ID60707
ClassB
Power10,000 watts day
500 watts night
Links
WebcastListen Live
Websitehallelujah940.iheart.com

History

When it signed on in 1948 the station's call sign was WTPS and was owned by the New Orleans Times-Picayune newspaper and affiliated with the Mutual Broadcasting system. It then became WYLD. WYLD was a very successful Urban Contemporary outlet in the 1960s and 1970s before it shifted its format to sister station WYLD-FM. The AM would later evolve to a community-oriented Urban Adult Contemporary format in the 1980s to its current format in the 1990s.

On May 24, 2017 WYLD rebranded as "Hallelujah 940".[1]

On April 27, 2020, the station began broadcasting in C-QUAM AM stereo. It is the only AM station in Louisiana currently broadcasting with the technology. It also uses MDCL during the daytime hours only.

References
  1. WYLD Rebrands as Hallelujah 940 Radioinsight - May 24, 2017

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